Guard S1 Junior Terra Red - Bagged vacuum cleaner
Light and compact | Modern trend colours | Easy to use
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About us
You have many reasons to choose Miele.
About us
You have many reasons to choose Miele.
Since it was founded in 1899, Miele has stayed true to its brand promise “Immer Besser”. It means we will always do everything we can to be better than our competitors – and better than ourselves. When customers choose Miele, they know they are making a choice for life.
Our brand promise: Immer Besser
Miele design
Our designs stand for innovation, value and timeless elegance. They shape the relationship between people and products, meet expectations and build trust. Countless awards for outstanding product design prove how successful Miele is in this field.
Sustainability
For us, sustainability means working with future generations and the environment in mind. Energy efficiency and saving resources in our products and production are our main priorities. Miele is a member of the UN Global Compact and a signatory of the “Diversity Charter”, and we are especially proud of our German Sustainability Award.
Why do we care about sustainability?
Our planet is going through profound changes – changes whose consequences we are only beginning to feel.
From the largest multinational to the smallest household, we all have a responsibility to do everything we can for a brighter, more sustainable future.
“Immer Besser” describes Miele’s commitment to always doing better in everything we do. It motivates us to build better, smarter appliances so that the homes and businesses they serve become more sustainable from one generation to the next.
Our commitments to the planet
As the race to save our only home speeds up, so does our ambition to improve. To continue our journey, Miele makes the following sustainability promises.
Making sustainability happen at every step
We work to put sustainability at the heart of every stage of the life cycle of our products and services, across our value chains and in our customers’ homes.
Making appliances that leave no trace
Miele is committed to producing the best possible products and services with the least impact on the environment, with the ultimate goal of becoming 100% carbon neutral.
Ending waste by giving appliances a new life
We are building a circular value chain with net zero waste, so that all materials used in our appliances re-enter the cycle at the end of their life.
Miele Group
